About Us

Morel Consultancy was set up in 2017 by Kate Morel. She recognised that although the ‘glamping’ industry was fast-developing there was little genuinely experienced advice available to those diversifying into this sector. 
Having worked in the glamping industry for some years Kate had been monitoring its development amid social and cultural movements, and despite some thinking it was a fad she predicted that that these types of holiday accommodations had a very bright future.

Every consultant has their own speciality and Kate’s is the ability to weave together the right threads to create a successful business model.

This ability draws on two things – professional experience and personal interests. 

Kate’s background in hospitality, corporate business, property restoration and ten years in the glamping / experiential sector, brings valuable practical experience to her work.

But that’s not enough to create truly immersive and unique developments. Kate also draws on personal interests – and design, culture, heritage and sustainability are some of the subjects that bring the essential creative element to her advice. 

“In 2011, whilst working in holiday property rental I was asked to join a new specialist agency, Quality Unearthed, to develop their portfolio. Even though ‘glamping’ was an unknown niche I felt right at home, it represented the perfect marriage of my own interests with previous travel and work experience. In 2017 I moved back to England and set up my own advice service and have helped clients worldwide. One particularly memorable project was in Ecuador and I continue to support the regeneration efforts where possible.

My work and advice also relies on a team of hand-picked professionals that I’ve worked with over the years in planning, finance and architectural design. Every business owner wants a good return, however from experience I can tell you that within experiential tourism the concept must include an element of creativity – you won’t achieve full success without it. To further facilitate this, I’ve taken my passion and knowledge a step further with design & build company Morel & Co, which is proving to be unbelievably rewarding”. 

Kate Morel

News & Views 

Glamping in Scotland

Glamping in Scotland

Glamping in Scotland looks set to start catching up with the rest of the UK I was delighted to be asked to run my first glamping business workshops in Scotland, by the Friends of Loch Lomond and the Trossachs, in early September 2018. Held over two days at Callander...

2018 Changes to Airbnb

2018 Changes to Airbnb

Changes to Airbnb 2018 Today I'm focussing on the recently announced changes to Airbnb, a few days ago C.E.O. Brian Cheskey presented the 2018 changes that will shape the company's future. If you haven't seen the video of his presentation, here it is. It's interesting...